Think of four women you know. Now think of one of those women being trapped in a situation she doesn’t want to be in because of an abusive partner.
That is how real Domestic Violence is in the United States; one in four women experience it. That means domestic violence has a greater affect on woman than breast cancer, ovarian cancer and lung cancer combined.
Most often when we think of domestic violence we think only of physical abuse but that is only one facet of the all-encompassing issue. One in eight people have not heard of financial abuse happening in cases of domestic violence but it actually affects 98% of survivors.
The control and restriction of money in abusive relationships is what keeps women trapped. They are not able to obtain the necessary resources to escape their situation or end up returning because they don’t have any means to keep themselves (and oftentimes their children) afloat.
Add to all these issues, the taboo nature around this topic and we have a culture that perpetuates violence against women. Allstate Foundation Purple Purse is working to change that. The organization aims to make it more fashionable (both in conversation and in dress) to talk about and deal with this problem.
Allstate Foundation Purple Purse is working to break the cycle of violence in families. The program is igniting fundraising initiatives for 140 national, state and local domestic violence organizations. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding! The monies raised will be used to support survivors who are looking for ways out or have already left and are looking for ways to ensure they never have to go back.
New evidence from The Center of Violence against Women and Children at Rutgers University School of Social Work indicates that boosting a survivor’s financial literacy and skills they can create a path toward long-term safety so the steps that Allstate Foundation Purple Purse are taking are ones that will definitely create sustainable change.
In fact, the program’s Purple Purse ambassador, Emmy-nominated actress Kerry Washington, has designed a limited-edition purple purse to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence. This purse is being used as a catalyst for converstion and financial empowerment in their communities.
But you don’t even need to buy a new purse to show your support. The Allstate Foundation is widely distributing Purple Purse charms so you can show your support in a way that is personal to you. These tassels are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners.
Make sure to head over to Purplepurse.com to help one of the 140 partner organizations and don’t forget to snag a tassel and support this very important movement!
This post has been written in collaboration with Latina Bloggers Connect and The Allstate Foundation. I have been compensated but the views expressed in this post are my own.